Guest Blogger: Collaboration & Innovation – Getting Your Teams to Step Up!
Out of the 400,000+ products I have to market for US Markerboard one of my favorite is IdeaPaint. One of the main focuses of this blog has been innovative products and services for schools and businesses, and so far they’ve all been applications or websites. IdeaPaint is good old fashion creativity that has a cool … Read more
Who Needs Words Anymore Anyways? The Evolution of Online Search
In today’s modern world of iPads and Facebook, we often times find ourselves relying more on visuals than text. As an undiagnosed victim of Attention Deficit Disorder, I consistently rely more on images to tell a story then the actual words in articles, after all why read? I have a theory that everyone now a … Read more
The Rise of PTOs and PTAs
Since beginning at US Markerboard I’ve learned a great deal about the education system in our country. It’s amazing how much research goes into marketing to schools and educational outlets. Schools and teachers are the toughest to market to because of the stringent guidelines they are forced into due to their incomprehensibly tight budgets. So … Read more
Guest Blogger: Non Profit Events Get Companies Noticed
Emily Locke is the Development Associate for Distinguished Event at the American Cancer Society. Most of her job involves the behind the scenes work that goes into creating some of the coolest events in Boston. The American Cancer Society is a nationwide community-based voluntary health organization dedicated to eliminating cancer as a major health concern. … Read more
Going Green While Saving Green
As Earth Day came and went, we saw a week of innovations in the green initiative. Since Al Gore’s Oscar winning movie “Inconvenient Truth,” the world has been obsessed with revitalizing the economy through means of a more socially conscious way of life…or “going green.” Corporations have embraced the new social experiment as a way … Read more
Guest Blogger: Technology – Leveling the Playing Field for Children with Learning Disabilities
As we discussed in yesterday’s post, technology is becoming more and more prevalent in today’s classroom. As the internet, video games, and television take over the lives of kids, its no surprise that their attention spans while at school are minuscule to non-existent. One way to combat this is to include all of those aspects … Read more
The Role of Technology in The Classroom
As the internet and technology become more prevalent in our daily lives, there seems to be one industry that hasn’t quite got the message yet, schools. It’s a bit confusing and almost ironic that these places for knowledge and expansion haven’t really caught on to the tech wave like just about every other industry, ever. … Read more
The New Wave of Social Media In Politics
Before working at US Markerboard, I worked in politics in. Politics is a fascinating atmosphere especially for marketing; I would even argue that it’s a marketer’s dream industry. You have the ability to take this product (candidate) who is virtually unknown and build him/her into a household name within a matter of months. Now a … Read more
Blogs: The New Frontier of Online Marketing
Perhaps I’m a bit biased, and maybe this post might become a little self indulgent, but blogs have become an almost necessity in the marketing game over the last few years. The term “blog” is basically a shortened version of the words:“web log” (because that’s so hard and tedious to say). Some of the original … Read more
National Geographic: Why Geography in the Classroom is Crucial
An interesting study was sent to me by Brent Douthit at National Geographic. Brent specializes in maps and geography at National Geographic, a company synonymous with quality in education and exploration of the earth and beyond. Needless to say geography is the name of the game for “Nat Geo” and in a recent study they … Read more
