It’s Been a Big Week for Twitter
Twitter, the social networking and micro blogging service has been one of if not the fastest growing social media craze in the last year. From what began as a small gimmick that only a few people were using as a way to constantly update their friends on their lives, has exploded into a media giant that is used by companies and organizations as a powerful tool in the game of marketing.
It seems hard to imagine but until now Twitter really didn’t have any way to generate revenue, in fact the free service was shelling out money to phone carriers in order to operate their apps and send out notifications. How were they staying afloat, while paying their employees? Investments. Companies invest in Twitter and have watch the stock skyrocket over the last couple of years, and now it’s time to cash in. On Tuesday Twitter rolled out its plan to incorporate ads into their Tweet Search. The move didn’t really shock anyone, the only thing shocking about it is that it took this long for it to happen! The integration of ads is a slam dunk way to turn Twitter into a billion dollar company. Just look at history; Google was a simply search engine, but once it created it’s “Google Ad Words” program it rose to prominence as THE place to search the web. Facebook is another good example; for years it went along as a free social networking site, but eventually turned Mark Zuckerberg into a billionaire by simply adding an ad service that can pin point users based on info retrieved from their profile.
Now when users conduct a search on Twitter, tweets paid for by Twitter’s advertising partners will be displayed at the top of the search results page, but look like regular tweets.
A day later, a spokesman from The Library of Congress in Washington DC also announced that they will now be able to record and release every tweet in the history of tweeting. The first tweet dating back to March 21 2006 and the rest that followed will all be housed in the government’s database as a source of reference for the present and the future. This elected two instantaneous reactions from me, wow that’s amazing, and, oh no! I only said those things because I thought no one would see them in the future! Well there goes my political career!
Now, thanks to Twitter and Google users will be able to access Twitter’s entire archive, allowing people to zoom to any point in time and read the reactions of people on a specific topic on Twitter. “Tweets and other short-form updates create a history of commentary that can provide valuable insights into what’s happened and how people have reacted,” said Dylan Casey, Google’s product manager for real-time search, in a blog post. “We want to give you a way to search across this information and make it useful.”
The Library of Congress, the operator of the National Digital Information Infrastructure and Preservation Program, has been collecting digital information since Web sites were used in the 2000 congressional and presidential elections.*